Saipem

  • Saipem Evp 01
  • Saipem Evp 01

Design and realization of content for the company LinkedIn channel

Client: Saipem

Year: 2014

The request was to transform some themes regarding the path that each new employee prepares to undertake upon joining Saipem into interesting, engaging content.
Working in close contact with internal communication, our staff studied various language alternatives. The choice fell on the design and realization of an animated cartoon that harked back to the graphics of the video games of the 1980s: a fun, unusual way to bring the world of Saipem closer to their young new hires and make the approach to the company friendly and direct.
The video was used both during presentation meetings in schools and through the company’s LinkedIn channel.